Expo Québec is a large scale family event that includes amusement rides, two giant music stages and tons of interactive activities to participate in. Ashop was commissioned to curate and organize an urban art zone for both the 2014 and 2015 editions. With a total of more than 32 000 square feet, the urban arts zone covered two areas that had five different interactive activities deployed within the 10 days of the event. This project mobilized a team of 21 artists who catered to a crowd of over 130 000 people. The activities included the live painting of two 53’ trucks, a photobooth poster mural that used images of participants to create a giant art piece, a color combat area that used non-toxic colored powder as munitions, a light-graffiti photobooth, a zone where kids could paint their own canvas as well as breakdance showcases at regular intervals during the day.